Privacy at a Glance

The six core principles that govern how at7777 handles your personal data.

What Data We Collect

Registration details, identity documents, payment method information, transaction history, device data, and platform usage logs — only what is needed to operate the at7777 account securely.

How We Protect It

TLS encryption on all data in transit, encrypted storage for sensitive account data, access controls limiting who within at7777 can view personal information, and regular security reviews.

Who We Share It With

Only with certified game providers, payment processors (JazzCash, Easypaisa, Raast), identity verification services, and fraud prevention tools — all bound by data protection obligations.

Your Rights

You can request a copy of the personal data at7777 holds on you, request corrections to inaccurate information, and request deletion subject to our legal retention obligations.

Cookies & Tracking

at7777 uses session cookies and analytics tools to improve platform performance and personalise your experience. You can control cookie preferences from your browser settings.

Marketing Communications

We only send promotional communications to players who have opted in. You can opt out at any time from your account notification settings without affecting your ability to use the platform.

Categories of Personal Data Collected

A clear summary of what at7777 collects, why, and how long it is retained.

Data Category Examples Purpose Retention Period
Identity Data Full name, date of birth, CNIC copy Account verification, age check, KYC compliance Duration of account + 5 years after closure
Contact Data Email address, phone number Account access, support communications, notifications Duration of account + 2 years
Financial Data JazzCash/Easypaisa wallet ID, bank account details, transaction history in PKR Deposits, withdrawals, fraud prevention, AML compliance 7 years from transaction date
Device & Technical Data IP address, device type, browser, OS version Security, fraud detection, platform optimisation Up to 12 months
Usage Data Games played, bets placed, session duration, login times Responsible gaming monitoring, personalisation, platform improvement Duration of account + 2 years
Communications Data Support chat logs, email correspondence Dispute resolution, service quality, compliance records 3 years from last interaction
Cookie & Analytics Data Session tokens, page visit patterns, referral source Platform performance, user experience improvement Up to 13 months

1Introduction

at7777 takes the privacy of its users seriously. This Privacy Policy explains how we collect, use, store, and protect personal information provided by players who register and use the at7777 platform at at7777.win — whether through the desktop website, mobile browser, Android APK, or iOS app.

When you create an account with at7777, you are trusting us with your personal data. That trust matters, and this policy is written in straightforward English to be transparent about what happens with your information — not to bury important details in legal language that nobody reads.

By registering an account or using the at7777 platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with how we handle personal data, please do not register an account.

This policy applies to all at7777 account holders including Pakistan players. If any section is unclear, please contact at7777 support before submitting any personal information.

2Data We Collect

at7777 collects personal data through several channels: when you register an account, when you make a deposit or withdrawal, when you contact our support team, and through your general use of the platform. The specific categories we collect are described below.

Registration data: When you open an at7777 account, we collect your full name, date of birth, email address, phone number, and country of residence. This information is used to create and verify your account and ensure you meet the 18+ age requirement.

Identity verification data: To comply with anti-money laundering (AML) requirements and to verify your age, we may request identity documents such as a copy of your CNIC or passport. These documents are handled with strict security protocols.

Financial and payment data: When you deposit or withdraw PKR via JazzCash, Easypaisa, Raast, bank transfer, or card, we collect the relevant payment method identifiers and transaction records. We do not store full card numbers on our servers.

Platform usage data: We record information about how you use at7777 — which games you play, bets you place, session lengths, login times, and interactions with promotions. This data is used for platform improvement and responsible gaming monitoring.

Technical data: We automatically collect IP addresses, device type, operating system, browser version, and connection type. This is used for security monitoring and fraud prevention.

3How We Use Your Data

Personal data collected by at7777 is used for the following purposes:

  • To create and manage your at7777 account, including processing your login and maintaining your PKR balance.
  • To process deposits and withdrawals via JazzCash, Easypaisa, Raast, and other supported payment methods.
  • To verify your identity and age as required before processing withdrawals or where there is a compliance requirement.
  • To detect, investigate, and prevent fraud, cheating, and money laundering activity on the platform.
  • To operate responsible gaming tools — your session data and transaction history are used to power deposit limits, session reminders, and to identify patterns that may indicate problem gambling.
  • To provide customer support and resolve account queries, disputes, and technical issues.
  • To send account-related communications — transaction confirmations, security alerts, and responsible gaming prompts. These are not marketing messages and cannot be opted out of while your account is active.
  • To improve the at7777 platform — analytics data helps us understand how players navigate the platform, which games are most used, and where the experience can be made better.
  • To send promotional communications to players who have opted in. See Section 11 for how to opt out.

4Legal Basis for Processing

at7777 processes personal data on the following legal bases:

  • Contract performance: Processing your registration data, payment transactions, and account management activities is necessary to fulfil the contract between you and at7777 when you register an account.
  • Legal obligation: Identity verification, transaction record keeping, and AML compliance are legal obligations that at7777 must meet.
  • Legitimate interests: Fraud prevention, security monitoring, and platform improvement are pursued as legitimate interests of at7777, balanced against your right to privacy.
  • Consent: Marketing communications and non-essential analytics cookies are processed only where you have given explicit consent. Consent can be withdrawn at any time.

5Sharing Your Data

at7777 does not sell your personal data to third parties. We share personal data only in the following limited circumstances and only with parties who are bound by appropriate data protection obligations:

  • Payment processors: JazzCash, Easypaisa, Raast, and banking partners receive the data necessary to process your PKR transactions. Each operates under their own privacy policies.
  • Game providers: Certified game providers such as Pragmatic Play, Evolution Gaming, and others receive limited technical data (session tokens, bet amounts) necessary to operate games within the at7777 platform.
  • Identity verification services: Third-party KYC providers may receive your identity document data when verification is required. These providers are bound by strict data handling agreements.
  • Fraud prevention services: IP addresses and device fingerprints may be shared with fraud detection tools to identify suspicious activity across platforms.
  • Legal requirements: at7777 will disclose personal data to authorities where required by law, court order, or to prevent serious harm.
We never sell, rent, or trade your personal data for commercial purposes. Any third party receiving your data is bound to use it only for the specific purpose for which it was shared.

6Data Security

at7777 takes the security of personal data seriously and has implemented a range of technical and organisational measures to protect your information against unauthorised access, loss, alteration, or disclosure.

  • All data transmitted between your device and at7777 servers is protected using TLS (Transport Layer Security) encryption.
  • Sensitive account data is stored in encrypted form. Access to production databases is restricted to authorised personnel only.
  • Passwords are stored as cryptographic hashes — at7777 staff cannot read your password, which is why we will never ask for it.
  • The platform is subject to regular security reviews. Suspected vulnerabilities are treated as high-priority issues.
  • The at7777 mobile app on both Android and iOS supports biometric authentication as an additional layer of account security.

Despite these measures, no online platform can guarantee absolute security. If you suspect your account has been accessed without your permission, you should change your password immediately and contact at7777 support.

Never share your at7777 login credentials with anyone. at7777 staff will never ask for your password via any channel.

7Cookies & Tracking

at7777 uses cookies — small text files stored on your device — to operate the platform and improve your experience. We use the following types of cookies:

  • Essential cookies: Required for the platform to function. These include session authentication tokens that keep you logged in and security cookies that prevent cross-site request forgery attacks. These cannot be disabled without breaking core platform functionality.
  • Analytics cookies: We use analytics tools to understand how players use at7777 — which pages are visited most, where players drop off during registration, and how game categories perform. This data is aggregated and not linked to individual identities in analytics reports.
  • Preference cookies: These store your platform preferences such as language settings and notification choices so you don't have to re-enter them each session.

You can control and delete cookies through your browser settings. Disabling essential cookies will prevent certain platform features from working correctly. Disabling analytics cookies will not affect your ability to play games or place bets.

8Data Retention

at7777 retains personal data for as long as necessary to fulfil the purposes described in this policy, to comply with legal obligations, and to resolve disputes. The retention periods for each data category are summarised in the table earlier in this page.

When an account is closed — whether by the player or by at7777 — personal data is not immediately deleted. Financial transaction records are retained for up to seven years to comply with anti-money laundering requirements. Identity verification records are retained for five years after account closure. Analytics and usage data is deleted within two years of account closure.

After the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be linked back to an individual.

9Your Privacy Rights

As an at7777 account holder, you have the following rights in relation to your personal data:

  • Right of access: You can request a copy of the personal data at7777 holds about you. Requests are processed within 30 days.
  • Right to rectification: If you believe personal data we hold about you is inaccurate or incomplete, you can request a correction. Account details such as email address can be updated directly from your account dashboard.
  • Right to erasure: You can request deletion of your personal data. This right is subject to our legal retention obligations — we cannot delete financial transaction records that are required by AML law, for example.
  • Right to restrict processing: In certain circumstances you can request that we stop actively processing your data while retaining it — for example while a dispute is being resolved.
  • Right to withdraw consent: Where processing is based on your consent (such as marketing communications or non-essential analytics), you can withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.

To exercise any of these rights, contact at7777 support through the in-platform support channel with your account details. We will verify your identity before processing any data request.

10Children's Privacy

The at7777 platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age. If we discover that an account has been registered by someone under 18, the account will be closed immediately, all funds will be handled in accordance with our Terms and Conditions, and any personal data collected will be deleted.

If you believe a minor has created an at7777 account, please contact support immediately so the account can be reviewed and closed.

11Marketing Opt-Out

at7777 only sends promotional communications — including bonus offers, deposit match promotions, and PSL cricket betting promotions — to players who have opted in to receive them. You can manage your marketing preferences from the notifications section of your account dashboard at any time.

Opting out of marketing communications does not affect your ability to use the platform, access your balance, place bets, or receive essential account communications such as transaction confirmations and security alerts.

You can update your notification and marketing preferences from your at7777 account dashboard at any time without contacting support.

12Policy Updates

at7777 may update this Privacy Policy from time to time to reflect changes in how we handle data, changes in applicable law, or improvements to the platform. When material changes are made, registered account holders will be notified via their registered email address or through an in-platform notification.

The "last updated" date at the top of this page indicates when the most recent revision was made. We encourage you to review this policy periodically. Continued use of the at7777 platform after notification of changes constitutes acceptance of the updated policy.

13Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or have a concern about how at7777 handles your personal information, please contact the at7777 support team through the in-platform support channel.

You can reach support by logging into your at7777 account and using the live chat or support ticket function. Please include your registered email address and a clear description of your request so we can handle it efficiently.

Data-related requests — access, rectification, erasure — will be acknowledged within 5 business days and completed within 30 days. Complex requests may take longer, in which case we will notify you of the expected timeline.

Join at7777 – Your Data Is Safe With Us

Register your free account. Deposit in PKR via JazzCash or Easypaisa. TLS-encrypted, privacy-respecting platform for Pakistan players.

18+ only. By registering you confirm you have read and accept this Privacy Policy and our Terms and Conditions.